Mahesh: Employer Brand

EMPLOYER BRAND

Origin of Employer Branding

Employer branding is not a new concept. It’s just that the term has gradually become popular and is now taken more seriously by the employer. Employer branding was first defined in 1996, in the journal brand management in December 1996 by Simon Barrow & Tim Ambler.

Definition

Simon Barrow & Tim Ambler defined employer branding as the “package of functional ,economic & psychological benefits provided by employment , and identified with employing company”.

However Employer brand is a term referred to describe the company’s reputation , publicity and popularity from a potential employer’s perspective & describe the values the company gives to its employees. Employer branding is the process of creating and maintaining your company’s Employer brand.

Employer branding is the process of ;

· * Positioning or promoting an organization

· * To a desired group of talent/professionals

· * As an employer of choice

Why is an employer brand important ?

Employer branding helps to attract and retain good workers or else quality employees, who are very important to the success and growth of the organization or business. Most important reason for employer branding is it’s the business identity of the company or organization. It’s make the company unique or stand out of applicants who seeks for jobs.

What are the benefits of employer branding ?

The organization’s reputation, values, & personality markets a good employer brand. By that the organization can work out against their competition. It has become an important topic in all over the world of recruitment & talent acquisition, & following are the benefits,

· * Lower cost per hire

One of the main benefits of employer branding is its effect on ultimate Cost Per Hire

· * Better Talent Pool

The second main benefit of employer branding ,when filling vacancies talent pool will increased

· * Time to Hire

The organization will reduce the time to fill vacancies, When talent personnel improve the recruitment process.

· * Engaged Employees

The organizational Employer brand will impact on potential candidate as well as current employees.

· * Lower Employee Turnover

When the employee are likely about their jobs & love their place of work, they will stay with you for more years & feel to more committed.

Will spend less on advertising, recruiting & training for new staff are the main benefits of low staff turn over.

Importance of brand reputation to employees

Business entities with huge employee branding have the ability to turn their employees in to very strength brand ambassadors. On the other hand they are more likely to improve employee loyalty , build a positive brand reputation , increased motivation level and secure right skills.

Employer Branding Frame Work

There are 10 different parts that make up employer branding in the organization and we like to refer to them altogether as an Employer Branding Frame work. Here are those 10 parts, along with a bit of context as to why the matter.